Saturday, 28 August 2010

Even Apple is Guilty on Mass Un-targeted Marketing

Thanks very much Apple for your offer, but I'm not a student and you're wasting my time!

I even checked their website in the hope that I could get the discount anyway even if I wasn't a student but the TOCs are quite specific that you have to be. And if you delve further you find out that actually getting your rebate is moderately complex:

To redeem under this offer Qualifying Education Customers must:
  1. Submit the claim online at ; AND
  2. Mail the printed online claim output with a proof-of-purchase consisting of a copy of an Apple Retail Receipt or Online Apple Store Invoice or Shipping Confirmation (order acknowledgments, packing slips or purchase orders will not be accepted); AND
  3. Return the EAN Bar Code labels from the Apple product boxes with (i) and (ii) above.

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