Thursday, 19 August 2010

How Often Should You Blog

If  you write a blog for your business then you may wonder about how often you should blog. After all it may seem like  a lot of effort and possibly a distraction from your core business activities. Also it can sometimes be difficult to come up with ideas about what to blog about.

But if you want to seriously engage an audience online blogging is a core part of your online marketing resource pack. Blogging is an ideal way to build a rapport with your customers and to provide a means of communicating with them which isn't just about selling and promoting. You can actually use your blogging activities to provide a value-added service to your market, which means that their opinion of your business will increase and therefore they will be more likely to buy from you in the future.

So that's the why should you blog element covered. The big question is how often. My advice would be to blog as often as possible, and that means at least once a day, but more if you can.

Why should you blog so often?

  1. Search Engines favour regularly updated websites. In particular the new Caffeine search engine used by Google favours recent content and content that is updated on a regular basis. If you want to get top hits on the search engines then you need to be posting regularly (as well as getting good inbound links and working on your keywords of course).
  2. The more content you have on your blog then the more there is for people to read - the more hits you will get and the more likely you are to find an interested audience.
  3. Practice makes perfect, or the more you do something the easier it becomes. I think this is really true. You find that if you get in the habit of blogging at least daily then it becomes just part of your routine - a bit like reading your email or checking your sales figures. It's just a business function that you do. Also you tend to get quicker at it and pick up ideas more easily - you will actually find that one idea leads to another. 
Happy Blogging!
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